FUN RUN FEST is a multi-category running event featuring 5K, 10K, Half Marathon, and Marathon races. The challenge of this project was to create a visual identity that feels fun, energetic, and inclusive, while still being clear and structured across different race categories.

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I designed the logo and complete visual branding system, focusing on bold colors, dynamic shapes, and playful elements that reflect movement and excitement. Each race category was given its own distinct visual identity, making it easy for participants to recognize distances while still feeling part of one cohesive event.

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The branding was applied consistently across various touchpoints, including social media advertisements, race jerseys, finisher medals, start/finish gate designs, and event content. The result is a lively and memorable race identity that supports both promotion and on-ground experience, enhancing participant engagement before, during, and after the event.