For the Bukit Aksara Preschool’s Holiday Program, I developed a creative design targeting moms and children in Semarang. The theme, "Anak SMA," brought a fresh twist by introducing high school subjects (math, chemistry, economics, biology) as playful learning activities for toddlers and kindergarteners. The visual identity combined Indonesia’s high school grey with Bukit Aksara’s bright yellow, symbolizing a blend of education and play.

​

The campaign was executed across both online and offline platforms. Instagram played a central role in the online promotion, where I designed engaging content, including posters, logo designs, and an animated logo bumper. For offline promotion, I created large-scale banners and location signs to guide participants throughout the event space.

 

The visual approach unified the playful energy of preschool with the structured learning of high school, creating a memorable, cohesive design that resonated with both parents and children. The designs were not only eye-catching but also versatile, ensuring consistent brand identity across digital and physical media.